Reverb12: Significant Expenditures

Day two of Reverb12 asks:

What was your most significant expenditure in 2012?

It doesn’t have to be necessarily the biggest expenditure, just the one with the most impact.

You’re looking at it.

This website and blog, far from the most complicated or unique design on the web, (I used a template to begin it), was not expensive on an objective scale. Even on the subjective scale of my own budget (which doesn’t have much wiggle room at all) the money is not a huge sum. I bought the domain name, and have it on automatic renew each year. Yet despite the smallish sum, it was probably my most significant expenditure of 2012.

For years I’d resisted the idea of a domain name that was in fact my own name. Truth by told, I am still not 100% in love with the idea, as I am both a reluctant and a poor self marketer at times. However, once the money, the plannikng, the endless consideration, experimentation with design, and decisions were complete, i had this website to show for it. A place with information about me, my projects, my thoughts, my business. The business aspect of it has yet to attain what I have envisioned for its ideal future, but it was nonetheless a big step for me to research and put together, and publish this site.

This part of cyberspace serves not only as a business card, but as a soapbox, and lesson book, a guide, an interface, a conversation starter and more. I may not have the insane number of followers that just about everyone else has, (at least not yet) but I am at last reaching people through my writing via a platform that is not a gimmick, shield, or disguise. It is straight up me. It’s got my name on it. It demands respect from me, and attention to detail with every word. It’s TyUnglebower.com and it is my most significant expenditure of 2012.

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