Tag Archives: branding
A Market for Stability: Lessons from Facebook, Netflix and the like.
I am convinced that despite all of the talk and action to the contrary these days, there is a market for stability. As in, a large portion of consumers who are content with the status quo of their product or service for now. Any changes are best made slowly and with as much explanation as …
The Deaths of Flip, and the Consumer Spectrum
The Flip Camcorder is dead. Cisco, the parent company that bought Flip a few years ago is shutting it down and stopping all production. Not selling it off. Not trying to improve it. Killing it. Period. As a Flip owner, I am quite pissed. It’s one thing when you happen to use a product that …
