Tag Archives: marketing
Seek Out Unknown Authors (Like Me)
Discoverability is an enormous factor in one hopes of even modest success as a writer, especially, (but not exclusively) for the indie writer such as myself. We hear it all the time: Your stuff must stand out among literally millions of other options out there. Well, yes and no. If the reader (or consumer) is …
Yes, Virginia, Revisited
I have over the last several Christmases reposted an essay I wrote about the most reproduced newspaper editorial in the history of the English language: Yes, Virginia, There is a Santa Claus. You can find that annual post here. As I end another year as a writer of no particular fame or influence, I think …
Is My Work Worth the Work?
Writing is work. So, of course, is marketing. I don’t limit the concept of marketing to agents and publishers and glossy magazine pitches. Marketing your work also includes the delicate balancing act between gaining an audience for a piece on your blog or other platforms and spamming the life out of social media by linking …
Promotions Progress
For the last few months, I have designated Thursdays as “Marketing Thursdays.” While I haven’t yet done more actual marketing on Thursdays, I have dedicated that day to familiarizing myself with new options to promote my work, and by extension, myself as an author. I’ve mentioned this a few times before. I’m happy to report …
A Market for Stability: Lessons from Facebook, Netflix and the like.
I am convinced that despite all of the talk and action to the contrary these days, there is a market for stability. As in, a large portion of consumers who are content with the status quo of their product or service for now. Any changes are best made slowly and with as much explanation as …
Ty Unglebower 